The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with its "Lean Luxury" philosophy. By having a lean organisational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for modern, cost and style-conscious customers. Established in Germany, Austria, in London and Shanghai, the Munich hotel group breaks free from the codes of high-end hotels to offer more targeted services that meet the new aspirations of urban nomads. A vision of luxury very “disruptive”, without marble, concierge or spa! Founded in 2013, the group already operates six Ruby Hotels, with ten additional hotels either under construction or in the planning phase of construction. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia. Additionally, in Munich and Hamburg, Ruby has recently started offering Ruby Works: perfectly equipped workspaces and a creative ambiance with access to an inspiring office community.